A study of  the structures in the sport horse industry readily  identied four distinct  areas  where  there  is  a  need:    breeding,  competition,  health  and marketing.

 

The breeding, competition and health areas each have a distinctive structure with their own aliated bodies. For these three areas the study was conned to registered animals and establishments. There is a clear need to a more ecient methodology in all of these sectors.

 

Breeding : A more dynamic approach in developing new methods for breeding top class horses. Using the very best in technology and experience.

 

Competition : Creating an awareness campaign to attract a wider audience to the shows and develop new market places

 

Health : Increase the number of XRay screening centres and implement newer technology for the health and tness of horses. 

 

Marketing : The equine industry in general is considered a privilege sector for the upper classes. We aim to attract a wider audience whilst making it fashionable in developing a new brand focusing on Marc Behringer and the equestrian theme.