

A 5 WAY PLAN
The equestrian industry is changing. And we are sensitive to the change and want to ride the next evolution and be
there rst.
The industry of horses and breeding is usually reserved for the auent. For this reason many brand such as Hermes, Chanel, Burberry, Coach all use the equestrian eld to promote their bands image.
We have seriously looked at the industry and realised new avenues and markets we can either open or make better
Breeding - To develop a high tech solution breeding quickly establishing a name in the industry and use the
very best known breeders in the market. This will attract good relations with donor providers and breeding
partners.
Competition – to develop a school of excellence in coaching and training new talent whilst promoting our own competition activities as far as the Olympics with Marc Behringer’s young dynamic image and attitude rank top 10 in the World.
Health – developing a high tech hospital and clinic for horses. Using the very best veterinary surgeons in the Industry, developing new techniques via ultra high technology such as xray and MRI for horses as well our own cryogenic technology which helps horses increase performance tremendously.
Marketing – to brand the Behringer name across fashion houses and accessory brand as a luxury brand in itself.

