The  Horse  Industry  in  general  is  a  large  and  economically  diverse  industry  that  is  a  key contributor to the overall fabric of the economy. Horse owners and industry suppliers, racetracks and o-tracking betting operations, horse shows and other industry segments all generate discrete economic activity contributing to the vibrancy of the overall industry. The spending generated within the horse industry, and the subsequent spending between co-dependent industries contributes thousands of jobs and billions of Euros to the economy on an annual basis.

 

The signicance of the industry is reected in the following bullets. The horse industry contributes approximately €39 billion in direct economic impacts to the European economy on an annual basis.

 

When  considering  indirect  and  induced  spending,  the  horse  industry  annually  generates approximately €102 billion for the Eurpean economy. Of the total economic impacts reported, approximately €26.1 billion is generated from the racing segment, €28.8 billion from the showing segment, and €32.0 Billion for the recreational segment. Approximately  1.8  million  people  own  one  or  more  horses,  with  another  2  million  people involved as volunteers or through a family aliation globally.

 

The horse industry sustains approximately 1.4 million full-time equivalent jobs on an annual basis, with over 460,000 of those jobs created from the direct spending within the industry in Europe alone.

 

There are approximately 9.2 million horses in Europe with approximately 3.9 million involved in recreation and another 2.7 million horses participating in horse shows. This investment Proposition focuses on a Behringer branded Equestrian, Breeding, Equine Clinic and alternative Marketing Concepts. We believe it will change the way this industry is portrayed and bring a more dynamic angle to the Business of Horse Breeding. 

 

Nowadays the sport is a form of commercial entertainment where participants, services and products, having as main reference one embodiment, event, athlete, can really improve and growing signicantly business. The goal is to nd the best acting opportunities in general sports marketing (not only equestrian), especially in the design of Marc Behringer image, to allow companies strengthening their brands and increase their selling. Marc’s well constructed way to success and sport in general, winning competitions and passion, joy of achievement, vibrancy and excitement, adrenaline.